Born from founder Elina Sofia Wang's personal health journey, ESW Beauty was created after struggling with stomach ulcers led her to rethink everything, including her skincare. When she couldn't find a sheet mask line with truly clean, wholesome ingredients, she built one herself. Vegan, cruelty-free, and inspired by raw juices and plant-based foods, ESW Beauty turns everyday skincare into an act of self-care that's actually good for you.
ESW Beauty
BRAND VISION
Clean Ingredients, Honest Skincare
We believe your skin deserves better than a 12-step routine and a shelf full of questionable ingredients. Everything at Awear is handpicked with one simple standard: if we wouldn't put it on our own skin, it's not here.
Every product in this collection is free from harsh chemicals, unnecessary fillers, and the kind of marketing fluff that overpromises and underdelivers. Clean formulas, earth-friendly packaging, hand picked rituals
Less noise. More results.
OUR STORY
A Trusted Friend for your Skincare Journey
Hi, I’m Tauany, a licensed esthetician based in Miami and the face behind Awear ✨
My skincare journey began with a personal mission: figuring out which products work for me and would make me stop wasting my money.
Along the way, I learned which ingredients were worth the investment and which ones are just trendy. That's when my friends started coming to me for help with their own routines and I realized that I love doing this.
I started Awear because I know how overwhelming it is to wade through endless products and confusing claims, only to spend a fortune and see no results. Every brand I carry has been vetted through my professional lens. Not for what’s trending, but for what truly works. I’m so glad you’re here! 🤍
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